To protect his iconic ‘Bhidu’ personality, Jackie Shroff moves to Delhi HC for this reason

May 14, 2024

New Delhi, May 14 (ANI): Actor Jackie Shroff has approached the Delhi High Court to seek protection of his personality and publicity rights on May 14. The suit has been filed against various entities using his name, photographs, voice and word "Bhidu" without his consent. Through this suit, actor Jackie Shroff seeks direction to protect the Plaintiff's name, voice, image, likeness, and all other elements of the Plaintiff's persona which are distinctive and the unauthorized use by third parties is likely to create confusion and deception amongst the public. The bench of Justice Sanjeev Narula on Tuesday issued a summons on the actor's suit and said it will consider the case tomorrow on the interim injunction application. The actor seeks a permanent injunction restraining the defendants from infringing the Plaintiff's personality rights and publicity rights by the use of the Plaintiff's name 'Jackie Shroff", "Jackie', 'Jaggu Dada', 'Bhidu' voice, image and any other attribute which is exclusively identifiable with him for any commercial or personal gain.