Vhalam Emerges as India's Leading Brand for Men's Ethnic Wedding Accessories

PNN
New Delhi [India], July 15: Thousands of Grooms Choose Vhalam for Safas, Brooches, Wedding Shoes, Loafers, Juttis, Kalangis, Malas, Katar, Shawls and Dupattas Vhalam, India's #1 brand for men's ethnic wedding accessories, is helping modern grooms complete their wedding look with premium accessories designed specifically for Indian weddings.
Built on the 25-year heritage of NB Fetawala, Vhalam combines traditional craftsmanship with modern style to offer some of India's finest groom accessories. Over the years, NB Fetawala has served renowned personalities including Savji Dholakia, Rajat Sharma, Luvji Badshah and former Gujarat Chief Minister Vijay Rupani. Its craftsmanship has also been featured in Gujarati cinema, with actor Malhar Thakar wearing its creations in the movie "Shu Thayu?".
As weddings become more style-focused than ever before, grooms are paying greater attention to the details that complete their appearance. While sherwanis and outfits often receive most of the attention, accessories such as safas, kalangis, malas, brooches, wedding shoes, loafers, juttis and shawls play an equally important role in creating a royal and memorable look.
Vhalam has built its reputation by offering a wide range of carefully selected groom accessories that combine traditional craftsmanship with modern styling.
Today, Vhalam is recognized as a leading destination for:
- Safas and Pagdis for Grooms
- Hand-Tied Safas
- Kalangis and Turban Accessories
- Groom Brooches
- Wedding Juttis, Groom Loafers and Wedding Shoes
- Groom Malas and Haar
- Traditional Katar for Wedding Ceremonies
- Shawls and Dupattas for Grooms
- Complete Groom Accessory Sets
The company serves customers across India and internationally, including customers in the United States, UK, Canada, Australia and Mauritius. Vhalam has become a preferred choice for grooms who want premium quality accessories without spending weeks searching across multiple stores.
Vhalam's Unique Hand-Tied Safa for Grooms
One of Vhalam's biggest differentiators is its hand-tied safa collection.
Unlike regular ready-made safas, a hand-tied safa preserves the natural folds, shape and royal appearance of a professionally tied turban. The look of a hand-tied safa cannot be replicated through a normal safa.
According to Pratham Saraf, a hand-tied safa allows the groom to enjoy the elegance of a traditionally tied turban while offering unmatched convenience. Once purchased, the safa can be worn and removed multiple times while maintaining its original appearance.
Customers can explore the Hand-Tied Dulha Safa Collection here:
https://vhalam.com/collections/safa
"We believe every groom deserves to look royal on his wedding day. Our goal is to make it easy for grooms and families to find high-quality accessories from one trusted destination while preserving the traditions and craftsmanship that make Indian weddings special," said Nitin Saraf, Founder of Vhalam.
Premium Dulha Malas That Complete the Groom's Royal Look

A dulha mala is more than just a wedding accessory, it is a symbol of elegance, tradition and celebration that enhances the groom's overall look. Worn with a sherwani, safa and kalangi, a well-crafted mala adds depth, sophistication and a regal charm to the wedding attire.
Vhalam has become a trusted choice for premium dulha malas by offering designs that combine timeless Indian craftsmanship with modern aesthetics. From pearl malas and layered bead malas to kundan-inspired and royal statement designs, the collection is curated to complement every groom's style and wedding theme.
Many grooms choose Vhalam dulha malas to perfectly coordinate with their safa brooch, kalangi and other wedding accessories, creating a balanced and refined wedding ensemble. Every mala is carefully selected for its quality, finish and craftsmanship, ensuring it looks exceptional throughout the wedding celebrations and stands out beautifully in photographs.
Premium Wedding Brooches That Complete the Groom's Look
A wedding brooch may be a small accessory, but it plays a major role in elevating the groom's overall appearance. Whether attached to a safa, sherwani, stole or dupatta, a well-designed brooch adds elegance, personality and a royal touch to the wedding ensemble.
Vhalam has become a #1 brand for wedding brooches by offering designs that blend traditional craftsmanship with contemporary styling. From classic regal designs inspired by royal Indian heritage to modern stylish brooches, the collection is designed to complement a wide range of wedding outfits and themes.
Many grooms choose Vhalam brooches specifically made for men to coordinate with their kalangi, safa and mala, creating a complete and well-balanced wedding look. Every brooch is selected with attention to detailing, finish and visual appeal, ensuring that it stands out in wedding photographs and ceremonies.
Men's Wedding Shoes, Loafers and Juttis Designed for Every Groom

The right footwear completes a groom's wedding look. Whether paired with a sherwani, indo-western outfit or traditional kurta, wedding shoes, loafers and juttis add the finishing touch while ensuring comfort throughout the celebrations.
Vhalam offers a carefully curated collection of men's wedding shoes, loafers and juttis that combine traditional craftsmanship with modern comfort. From intricately embroidered juttis for classic weddings to premium loafers for contemporary celebrations, every pair is selected to complement the elegance of Indian wedding attire. Thus Vhalam has become the #1 brand for men's wedding shoes, loafers and juttis in its category.
Designed for ceremonies, receptions, destination weddings and festive occasions, Vhalam's footwear collection helps grooms maintain both style and comfort through long hours of celebrations. Many customers pair their footwear with matching safas, kalangis, malas and brooches to create a coordinated wedding look from head to toe.
Why More Grooms Are Choosing Vhalam for Wedding Accessories
One of the biggest challenges faced by grooms is finding matching accessories that complement their wedding outfit. Many buyers end up purchasing products from different vendors, leading to inconsistent quality and styling.
Vhalam solves this problem by offering a curated collection of accessories designed to work together. Customers can easily find matching safas, kalangis, malas, brooches, footwear and ceremonial accessories from a single source.
Customers choose Vhalam because of:
- 25 Years of Heritage Through NB Fetawala
- Premium Quality Products
- Unique Hand-Tied Safa Collection
- Wedding-Focused Designs
- Wide Selection of Styles and Colors
- Pan-India and International Delivery
- Easy Online Ordering
- Dedicated Focus on Groom Accessories
Explore the Complete Wedding Accessories Collection
Grooms, families, wedding planners and retailers can explore Vhalam's complete range of wedding accessories at Vhalam.com.
From premium safas and kalangis to elegant brooches, wedding juttis, loafers, malas, shawls, dupattas and ceremonial katar, Vhalam offers everything needed to create a complete groom look from one trusted destination.
About Vhalam
Vhalam is India's #1 brand for men's ethnic wedding accessories. Built on the 25-year heritage of NB Fetawala, the company specializes in wedding safas, hand-tied safas, kalangis, wedding brooches, wedding shoes, wedding loafers, wedding juttis, malas, katar, shawls, dupattas and other groom accessories.
Serving customers across India and international markets, including the United States, Canada, Australia, UK and Mauritius, Vhalam combines traditional craftsmanship with modern design to help grooms create a memorable wedding appearance.
Website: https://vhalam.com
Instagram: https://www.instagram.com/vhalam.official
Pinterest: https://in.pinterest.com/vhalamofficial/
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