Centre removes 12-minute ad duration cap for television channels

Aug 14, 2026

Ministry of Information and Broadcasting (I&B) on Friday announced the removal of the 12-minute cap on advertising time for television channels, aimed at promoting...

TV ad cap removal may boost industry ad revenue by only 1-3%: Elara Securities

Aug 18, 2026

The removal of the 12-minute-per-hour advertising cap for television channels may provide only a limited boost to the industry's advertising revenue, with gains estimated...

Government removes 12-Minute cap on TV advertisements

Aug 22, 2026

The Government has removed the 12-minute-per-hour advertisement duration cap for television channels, with the Ministry of Information and Broadcasting notifying the Cable Television Networks...

TRAI repeals 2012 TV advertisement rules after government removes 12-minute cap

Sep 10, 2026

The Telecom Regulatory Authority of India (TRAI) on Thursday repealed its 2012 regulations governing the duration of advertisements on television channels, following the government's...

Indian students face uncertainty as US formalises rule ending flexible 'duration of status' visa system

Jul 18, 2026

The US has introduced a four-year cap for F-1 student and J-1 exchange visas, ending the "duration of status" system. The rule, effective September...

General Entertainment Channels (GEC), Free-to-Air (FTA) channels to gain most from TV ad cap removal: Report

Aug 19, 2026

While the removal of the 12-minute-per-hour television advertising cap is likely to have a limited impact on overall industry ad revenue, the benefits could...