Pitambari Sets a New Benchmark in Natural Fragrance; Riteish Deshmukh Becomes Brand Ambassador!

Aug 04, 2026

Mumbai (Maharashtra) [India], August 4: Faith has always been at the heart of Indian homes, with everyday pooja serving as a cherished ritual that...

Riiffs Parfums: Luxury at Affordable Prices Arrives in India FROM THE UAE

Jun 18, 2024

New Delhi [India], June 18: The Fragrance Book, official distributor of Riiffs and Nusuk perfumes, is making a splash in the Indian fragrance market....

Centuries-old Attar tradition continues to thrive in Hyderabad

Mar 08, 2026

In the heart of the city, where tradition meets modern business, a centuries-old fragrance culture continues to thrive. Inside a traditional attar shop lined...

IRIS Home Fragrance features in the Fragrance Music of the year

Jan 13, 2022

Bengaluru (Karnataka) [India], January 13 (ANI/GIPR): IRIS Home Fragrances, the spatial home fragrance brand has come together with Alive India in a music video...

Zed Black Showcases India's Fragrance Legacy with the Largest Bamboo-less & Natural Incense Stick Range at IHGF Delhi Fair 2025

Apr 24, 2025

New Delhi [India], April 24: As the global aroma and wellness market grows exponentially--expected to cross USD 30 billion by 2027--India stands tall as...

VANESA Unveils Fleur De Vanilla: A Warm Floral Fragrance Inspired by Everyday Luxury

Jul 29, 2026

New Delhi [India], July 29: The way women wear fragrance is changing. Instead of choosing one perfume for every occasion, they're building fragrance wardrobes;...