Netflix tests TikTok-style feed for children

Nov 09, 2021

New Delhi, Nov 10 (ANI): Netflix's iOS app is starting a test of a new feed for children this week. As per The Verge, the "Kids Clips" feature uses a similar interface to TikTok or Instagram Reels in an attempt to surface child-friendly content. But while competing services are primarily formatted for viewing in portrait, Kids Clips' videos are designed to be viewed in landscape. Kids Clips joins a similar feature Netflix launched to promote its comedy content earlier this year called "Fast Laughs". The aim is to promote Netflix's content using short clips similar to what users are already watching on social media. Kids Clips is launching this week in markets including the US, Canada, Australia, Ireland, and Spanish-speaking Latin America.