Srinagar: NIFT organises 3-day artisan awareness workshop

Apr 01, 2022

Srinagar, April 01 (ANI): National Institute of Fashion Technology (NIFT) organised a 3-day Artisan Awareness Workshop in Srinagar. It was held between March 28 and March 31. The workshop was sponsored by the Office of the Development Commissioner (Handicrafts) and Development Commissioner (Handlooms). The purpose of the workshop was to enhance the operational efficiency and competitiveness of the artisans. Artisans interacted with the NIFT faculty and students on design, market trends, branding, and the use of social media for marketing. This workshop allowed artisans to understand urban markets, upgrade their knowledge, and have exposure to the latest trends and new markets.