YouTube will now warn creators about copyright issues before videos are posted

Mar 19, 2021

New Delhi, Mar 19 (ANI): American online video-sharing platform YouTube has started rolling out a new tool that will automatically check the videos and tell creators for potential copyright claims and ad suitability restrictions before the videos are published. As per The Verge, the new tool is called 'Checks' and is being introduced in an effort to make the process of uploading a video and receiving ad revenue easier. Prior to this new tool, creators uploaded their videos to YouTube and hoped everything went off without any issue. The new feature screens uploads for copyrighted content, which could lead to takedowns or copyright holders claiming ad revenue, and whether the video runs afoul of advertising guideline issues. With this, YouTube's goal is to effectively cut down on the amount of "yellow icons" creators see next to their video, referring to the yellow dollar signs that suggest ad revenue is being held because of copyright or guideline problems. According to The Verge, this new system is reliant on Content ID. If YouTube's copyright identification system finds a violation after a video is scanned, the rights holder's policy will be automatically applied to the video, according to the company. This could result in either the video being blocked entirely or the rights holders monetizing the video instead.