Business News

All about PR, Marketing, and the AI Shift Ft. Atul Sharma & Sameer Seth on Brand Ki Baat

Jan 24, 2025

New Delhi [India], January 24: The perception of a brand isn't just about sleek logos or catchy taglines--it's shaped by the brilliant minds working behind the scenes to craft stories that resonate deeply. But have you ever heard directly from the people shaping these narratives, building reputations, and navigating crises? From the days of fax machines to today's AI-driven campaigns, the communications landscape has undergone an extraordinary transformation. Today, it's not just about telling a story--it's about creating an experience, one that resonates across platforms, from social media to digital billboards.