Swift TV and the Rise of FAST Streaming: Transforming the OTT Landscape in India and Beyond
Jun 07, 2024
New Delhi [India], June 7: The emergence of Free Ad-Supported Streaming TV (FAST) services has revolutionized the way we consume content, with significant differences between the Western and Indian markets. As the landscape of FAST-based OTT platforms gains traction in the APAC market, the upcoming launch of Swift TV by Germane Media aims to introduce this streaming format to the Indian audience. This analysis explores the impact of FAST streaming, compares trends in Western and Indian markets, and highlights how Swift TV by Germane Media plans to navigate the Connected TV (CTV) space in India, offering valuable insights for those interested in OTT platforms and digital content consumption.