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AstorMueller presents 'nu:beat' - (India Chapter) a Fusion of Fashion and Music

AstorMueller presents 'nu:beat' - (India Chapter) a Fusion of Fashion and Music

Apr 10, 2024

Bengaluru (Karnataka) [India], April 10: AstorMueller, in collaboration with Myntra, proudly unveils nu:beat, an exclusive range of sneakers that are an innovative fusion of fashion, music and cultural resonance. Crafted by Johanna Muller, a music enthusiast and the fourth-generation scion of Europe's iconic Muller family, nu:beat pays homage to the legacy of exquisite shoemaking dating back to 1928. Johanna's fervent love for both music and footwear reached its apex during her visits to Ibiza, Spain, where the concept of nu:beat was envisioned. Grounded in the ethos of liberation and artistic expression, nu:beat embodies a dynamic celebration of movement, expression, and community.

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