SBI Life Insurance accentuates the significance of Protection, both on and off the field, partners with Lucknow Super Giants as 'Lead Helmet Partner'
Mar 01, 2024
Lucknow (Uttar Pradesh) [India], March 1: SBI Life Insurance, one of the most trusted private life insurers in India, announced its association with the Lucknow Super Giants (LSG) franchise, as 'Lead Helmet Partner' for the upcoming 2024 cricketing season. SBI Life's logo will feature prominently on the helmets of Lucknow Super Giants, thus leveraging the popularity of cricket to reach a wider audience and promote a positive culture of protection and financial preparedness.