Hyundai keeping tabs in fight for ASEAN market
Sep 30, 2025
Hyundai Motor Co. has not stood still as China's aggressive push in the Southeast Asia global electric vehicle (EV) market via a low-margin, high-volume strategy is proving to be effective, as well as the most immediate and serious threat in the region, according to a report by Pulse, the English service of Maeil Business Newspaper Korea.