KT Kids signs landmark Peppa Pig deal in India's kids' personal care segment; Kareena Kapoor Khan leads the national campaign
Feb 05, 2026
Mumbai (Maharashtra) [India], February 5: KT Kids, one of India's fastest-growing pediatric-recommended kids care brands, has announced a strategic partnership with the world's most famous icon Peppa Pig, owned by entertainment major Hasbro. The partnership marks one of the largest character-led launches in India's children's haircare and skincare segment.