Antinorm Enters the Indian Beauty Market with Disruptive, Purpose-Built Product Line
Jul 02, 2025
New Delhi [India], July 2: Antinorm, a new-age minimalist beauty and personal care brand founded by former investor Aparna Saxena, officially launched in Delhi with an exclusive event attended by key stakeholders, including early backers and VC partners Arjun Vaidya (V3 Ventures) and Archana Jahagirdar (Rukam Capital), who shared their support for the brand's bold vision. With an initial line-up of fresh takes on the Dry Shampoo, Hair Cream, and Lip Balm, Antinorm aims to redefine the way Indian women approach beauty -- with clean, effective, and intelligently crafted formulations for Indian climate.