Business News

Myntra set to hit 200 million Annual Active Users in 2025; 50% of the active customer base is Gen Z

Dec 04, 2025

Reflecting the burgeoning premium e-lifestyle adoption across India, Myntra is set to hit ~200 million Annual Active Users by the close of 2025. This milestone underscores the platform's widening appeal with affluent customers and its increasing penetration into both metropolitan and non-metropolitan areas, further powered by tech-led reimagination of the customer journey. Signalling its ability to cater to diverse and premium needs across the fashion, beauty and lifestyle spectrum, the platform witnessed a 25% YoY growth in repeat customers and an increase in frequency of purchase. The company also registered a record high of 80 million monthly active users during the recently concluded festive season.