VIDA Launches New Campaign 'Charging Simple Hai'
May 17, 2025
New Delhi [India], May 17: VIDA, Powered by Hero, has unveiled a high-impact television and digital campaign during the Indian Premier League (IPL) season, spotlighting its revolutionary removable battery technology. Titled 'Charging Simple Hai' and anchored by the tagline "Impossible nahi, simple hai", the campaign brings alive VIDA's mission to democratise electric mobility for all.