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Researchers suggest social media influencers could encourage adolescents to follow social distancing guidelines

May 12, 2020

Washington D.C. [USA], May 12 : In a breakthrough study, researchers suggest that public health bodies should consider incentivising social media influencers to encourage adolescents to follow social distancing guidelines. They say that peer-to-peer campaigns are likely to be more successful in changing attitudes, given the fact that adolescents are choosing to ignore the guidelines set out by governments during the COVID-19 pandemic.