EAM Jaishankar highlights how 'Reel' culture has promoted awareness, created interest in subjects
Apr 25, 2024
"It expresses aspirations. And bear in mind now, the interesting thing about the reel culture, we take, typically associated with the Gen Z. And Gen Z would be, I think, if I got my numbers right, about 10 per cent of the electorate this time. But it's not just them who are hooked on the real culture," he added.