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Sep 30, 2023

Tokyo (Japan), Sep 30 (ANI): Casio’s intellectual property and licensing team successfully registered a 3-dimensional trademark for G-Shock watches in Japan. G-Shock is already registered as a general trademark with a shape, logo, and name. A 3-dimensional trademark guarantees rights only by shape. It is the first case of Japan’s 3-dimensional trademark. The most famous 3-dimensional trademark is the ‘Colonel Sanders statue of Kentucky Fried Chicken’ KFC. For registration, Casio’s IPR team promoted its trademark to the patent office as G-Shock’s original design is very familiar to the people. Casio is adamant that a 3-dimensional trademark must have an original square-shaped design. This form was created in an effort to protect glass-like parts--- providing those a shock-absorbing toughness. Casio's trial lasted for more than 3 years before it was registered. It is being offered with pride and esteem for G-shock by Casio.
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